Keylight, Inc.

We used the stark contrast that the white set offered to the client's advantage to make this booth, which had a relatively small budget, stand out in the Chicago Auto Show crowd. By lighting most elements at a very high color temperature while lighting the red parts of the booth in a warmer temperature, we drew more attention to the bold white color of the walls separating it from the rest of the show floor. Produced by Technical Management Group, Lighting provided by Theatrical Lighting Connection.